Yesterday I shared two things in our Stories that hit me deep — for different reasons, but in the same place.
One was America Ferrera’s iconic monologue from Barbie.
The other was a powerful photo of Kate Winslet with a quote about femininity that feels like a truth all girls need to hear.
Two different messages.
Same energy.
And together, they reflect exactly what NOGG is built on.
“You have to be extraordinary, but somehow you’re always doing it wrong…”
The Barbie monologue puts into words what girls and women live every day.
We’re expected to be:
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strong but not intimidating,
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confident but not too confident,
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athletic but still “pretty,”
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ambitious but always polite,
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everything — but never too much.
And for girls in sports, the pressure doubles.
They’re measured on performance and appearance.
On results and expectations.
On strength and “femininity.”
This impossible balance is exactly where NOGG was born —
in the space between who society wants girls to be and who they truly are.
Kate Winslet’s Truth: Femininity Is Not a Costume — It’s Character
The image I shared of Kate Winslet carried a quote that felt like a breath of air:
“Femininity isn't a flowery dress & a tiny little figure & a full face of makeup.
Femininity is resilience, courage, power & sisterhood & standing up for oneself.”
This isn’t about rejecting dresses or makeup.
It’s about refusing the idea that femininity must look a certain way.
Femininity can be:
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a surfboard under your arm
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chalk on your hands
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bruised shins from soccer
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a messy bun after practice
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the courage to compete
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the power to lead
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the freedom to move
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the strength to choose your own path
Femininity is not what you wear.
It’s how you show up.
NOGG Is Not Exclusion — NOGG Is Expansion
NOGG was never created to be anti-girly.
We love girls who love pink.
We love girls who love black.
We love girls who love both.
What we don’t love?
Limits.
Our movement exists for:
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the girls who feel most alive on a board, a mat, a trail, a field
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the girls who love messy hair and ocean air
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the girls who don’t see themselves in traditional “girly” spaces
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the girls who need a place where performance matters more than perfection
But also for:
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the girls who wear glitter to practice
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the girls who balance softness with strength
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the girls who are feminine in their own way, not society’s way
NOGG isn’t here to divide girls.
NOGG is here to let every girl define her own version of strong.
Why These Messages Matter
Girls today are growing up in a world that still wants to shrink them.
Still wants to categorize them.
Still wants them to choose.
Pink or powerful.
Pretty or athletic.
Soft or strong.
NOGG refuses this choice.
Because the truth is:
Girls can be everything.
Or anything.
Or something completely new.
The Barbie monologue exposed the weight girls carry.
Kate Winslet’s quote reminded us where our real power comes from.
NOGG is the bridge between those two ideas —
a movement that gives girls permission to be bold, wild, messy, competitive, creative, fearless, feminine, intense, gentle, powerful, imperfect, unstoppable… all at once.
At NOGG, femininity and strength are teammates — not opposites.
No Pink. Just Power.
But yes — every kind of girl belongs here.
