News

Yesterday, my social media feed looked different. One after another, female athletes from around the world were posting themselves running, swimming, lifting, competing, sweating, falling, winning and training. Their message...

What happens to a girl when her body starts to show the work, and why strong and beautiful were never a choice.

A few weeks before winning Pan Kids, Branca Fernandes Lago was ready to walk away. Not because she lacked talent, discipline, or love for her sport—but because sometimes even the...

Three first places in May. Three sports. Three athletes. But the wins are not the work, and the work is not what most people think NOGG is actually building. What...

Building a company, managing a lean team, staying ahead of a tech landscape that never slows down — and a cross-country move on the horizon. This is what a beginning...

A powerful reflection on legacy, identity, and why there is no such thing as an “unconventional” athlete. In a world shaped by social media pressure, NOGG invites girls and women...

NOGG Athletes aren’t waiting to be discovered—they’re building their own path. This program is for girls who train with purpose, believe in their potential, and want to turn sport into...

No Girlie Girl was created to keep girls in sports by turning passion into opportunity. Through co-created collections, we help fund training, competition, and dreams—because talent deserves real support, not...

Femininity, Strength & Sisterhood: What Barbie & Kate Winslet Taught Us

When life forces you to change paths, it can feel like failure. But sometimes, the shift that breaks your heart becomes the one that builds your strength. Here’s how I...

At NOGG, we’re building more than a brand — we’re building a movement. A place where strong girls in sports can share their stories, support each other, and even earn...

Courage doesn’t always roar. Sometimes, it’s the quiet voice that says, “Go ahead — you can do this.”In this personal story, NOGG’s founder shares how courage shaped her life —...