I used to spend 10 minutes a day doing the same thing:
Unsubscribing. Deleting. Ignoring.
Endless promo emails from brands I barely remembered buying from.
Subject lines screaming “FINAL HOURS!” or “UNLOCK YOUR SECRET CODE!”
Most of them weren’t secret. Most of them weren’t final.
And none of them felt honest.
My inbox felt like a battlefield—an exhausting cycle of digital noise.
I didn’t feel like a customer. I felt like a click.
So when I started building No Girlie Girls - NOGG CLUB, I made a very intentional decision:
We won’t be that brand.
We’re not here to trick you into buying.
We’re not here to hack your attention.
And we’re definitely not here to chase you around your inbox.
But still—I couldn’t ignore a core truth:
Email marketing works.
And if we want to empower girls and athletes through our sales, we have to stay connected to you.
So how do we keep the tool, without losing our values?
Here's what we believe instead:
✅ Everyone gets 10% off their first order.
No tricks. No popups that hold your discount hostage.
No “enter your email for your reward.”
If you’re shopping with NOGG for the first time, you’ll get 10% off. Period.
Right now, a code is still required at checkout (due to platform limitations), but you’ll find it clearly displayed throughout the site. By the way, it is NC10.
Because respect should be the starting point.
✅ Every promotion we offer is public.
No secret codes. No email-only offers.
You’ll never miss a discount because you didn’t open an email in time.
If something’s on sale, it’s available to everyone—automatically.
✅ We only email when it matters.
We’re not here to win a spot in your Promotions tab.
We only send emails when there’s something real to share:
– A new athlete joining the team
– A project we're supporting
– A limited product that means something
This isn’t a drip campaign.
It’s not a funnel.
It’s a conversation—with purpose.
So if you choose to subscribe, THANK YOU, from the bottom of my heart!
You’re choosing to be part of something bigger:
– Empowering young girls and athletes
– Supporting causes with real impact
– Staying connected to bold stories and bold ideas
And if you choose not to subscribe?
You’ll still get every discount. Every offer. No gatekeeping.
Because your trust is worth more than any click.
We’re not building a brand just to sell things.
We’re building a movement that reflects what we believe:
That girls are strong.
That boldness is beautiful.
And that doing things differently is worth it—even if it takes longer.
I’d rather lose a few conversions than lose your respect.
Because if you’re here, if you’re reading this, then you’re already a No Girlie Girl.
And that means more than any sale ever could.
Thanks for being here with us.
Really.
– Melissa Wagman
