For Her

We invest in girls who go hard.


From trail runners to jiu-jitsu fighters, NOGG supports the girls who live loud and move with grit. We create gear made for effort, not aesthetics — and we sponsor real athletes carving their own lane.

Meet our Athletes

For Good

Every purchase has power.


Part of every NOGG sale goes to nonprofit programs that give under-resourced girls access to sports, coaching, and gear. When you wear NOGG, you’re not just wearing a brand — you’re wearing a cause.

NOGG For GOOD

What Makes NOGG Different

  • No Girlie Girl Required

    We created NOGG for the girls who never fit the mold. You don’t need to be soft, pink, or polished to belong. You just need to be bold, real, and ready to move.

  • Real Athletes. Real Support.

    We don’t chase influencers. We sponsor bold girls grinding in silence — training hard, showing up, and rewriting what athletic power looks like. Every NOGG Athlete collab helps fund her goals.

  • Your Purchase = Her Opportunity

    Part of every sale funds gear, coaching, or mentorship for under-resourced girls. You’re not just buying a hoodie — you’re backing a future.

  • Built for Movement. Made to Last.

    Our gear is designed for action, not perfection. Sweat-tested, surf-ready, snow-strong. From cropped tanks to rash guards, we make things that move like you do.

  • Community Over Competition

    We’re not here to compete with other girls. We’re here to lift them. NOGG is a global club — where strength is shared and every girl gets a spot at the starting line.

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How It All Started

NOGG was born one day after my daughter was invited to a birthday party at a kids' spa. The whole experience was glitter, makeup, and sparkle. At the end, they dressed all the girls in pink tutus for a mini catwalk, where each one shared her favorite color and what she wanted to be when she grew up. It was a drop-off party. When I came back to pick up my daughter, the catwalk was underway—and only she and another girl weren’t wearing the tutu, didn’t have makeup on, and hadn’t gotten their hair done.

  • My first reaction was disappointment. My heart sank. I asked her why she didn’t want to dress up or look “girlie” like the others. Her answer hit me like lightning.

    She said, “Mom, I don’t need all this glitter and pink. I honestly don’t even like it. I’m cool the way I am—and I feel pretty and awesome like this.”

    Wow. That moment changed everything for me.

    I realized I was exactly like her. I had always been the girl climbing trees, playing every sport, loving nature and the outdoors—never caring if my hair was messy or if I broke a nail. But it took me years to fully embrace that side of me. To understand that this strength, this freedom, this joy, was something to be proud of.

  • That day, I saw my daughter standing strong in her own skin, joyful and completely free of girlie stereotypes. And I saw myself in her. It was a breakthrough moment for both of us—mother and daughter—fueled by mutual respect, love, and admiration.

    And it became the spark that lit a movement.

    Together, we decided to turn this moment of truth into something bigger—a brand, a voice, a community for all the No Girlie Girls out there.